You're not behind. You're right on time.
Hi, I'm Jenn. I'm a brand designer, the founder of Jadele, a mom of four who homeschools, and a mom in tech. I use AI every day to run my studio and my house.
If you've been meaning to start something and keep putting it off because AI feels like one more thing to learn, this guide is for you. It doesn't ask for a whole weekend. It asks for one small step a day, for seven days.
The week:
- Day 1. Set up your AI with an "about me" doc
- Day 2. Pick your business path
- Day 3. Write your offer and set your price
- Day 4. Choose your name and your look
- Day 5. Build your one-page site
- Day 6. Write your first 3 posts
- Day 7. Start your first 5 conversations
What you need: ChatGPT or Claude (free plan is fine), Canva (free plan is fine), a free website or link-page builder, and a free booking link. That's it.
How to use this guide: every prompt is in a box, ready to copy and paste. Swap anything in [brackets] for your own details. Do the days in order, because each one builds on the last.
One honest note before we start: I can't promise you'll make money, and I'd be careful with anyone who does. What I can give you is the steps, the prompts and a designer's eye, so your business looks established from day one.
Jenn
How to talk to AI so it actually helps.
Most people use AI like Google. They type a short question and get a generic answer. Three small changes fix that, and you'll use them every day this week.
1. Give it a role, context and a task.
- Role: who should it be? "Act like a marketing strategist."
- Context: what does it need to know? Your business, your customer, your goal.
- Task: exactly what you want back. "Three captions, under 50 words each."
2. Let it interview you. Add "Ask me five questions first, one at a time." The answers get far more specific.
3. Ask for options, not answers. "Give me three versions and tell me which you'd pick."
Five words that fix AI writing. Type these after any answer:
- "In my voice." Paste a few things you've written first.
- "Shorter." Cuts the fluff every time.
- "No hype." No more "transform your life."
- "Ask me first." Gets you questions before it guesses.
- "Make it warmer." Perfect for anything a client will read.
Act like a [role, for example business coach, marketing strategist, copywriter]. Here's my context: [two sentences about you, your business and your customer]. Your task: [exactly what you want back, including length and format]. Before you answer, ask me 3 questions, one at a time. Then give me 3 options and tell me which one you'd pick.
Teach your AI who you are.
You pay for ChatGPT, or you use the free one, and you use about ten percent of it. That's because it doesn't know you. Today you fix that with one short document: your About Me.
Your About Me doc covers:
- who you are and what your life looks like right now, including how many hours you really have
- your skills, past jobs and what people already ask you for help with
- the work you enjoy and the work that drains you
- how you sound when you write
Where to save it:
- ChatGPT: create a Project and paste it into the project instructions, or paste it into Custom Instructions in settings.
- Claude: create a Project and add it to the project knowledge.
- Free plan with neither: keep it in a note and paste it at the top of any new chat.
Later you'll add two more sections: your brand voice (below) and your offer (Day 3).
I want you to help me build an "About Me" document that I'll give you at the start of every conversation. Interview me first. Ask me 10 questions, one at a time, and wait for each answer. Cover: - who I am and what my life looks like right now (schedule, family, how many hours a week I have) - my skills, past jobs, and what people already ask me for help with - the kind of work I enjoy and the kind that drains me - what I want this business to make possible in my life When we're done, turn my answers into a one-page About Me doc with clear headings. Keep my own words wherever you can.
Here are 3 things I've written: [paste 3 captions, texts or emails]. Describe my voice in 3 words. List the words and phrases I use often, and the words I'd never say. Then write a "My Voice" section I can add to my About Me doc. From now on, when you write for me: in my voice, shorter, warmer, no hype.
Done for today when: your About Me doc is saved where your AI can find it.
Three businesses. One is yours.
These are the three businesses I see people starting right now, from home, with tools that cost almost nothing.
- Creative AI studio. AI product photos, brand visuals and short videos for local businesses. Show businesses what they could look like, then make it.
- AI marketing business. Set up the AI tools small businesses need: content, email and follow-ups. Sell the time you save them.
- Social media management. Run Instagram and TikTok for businesses, with AI doing half the work. Start with one client and grow from there.
The quick quiz. Circle one answer for each.
- A friend's business needs help. You'd rather:
A make their product photos gorgeous · B set up emails that bring customers back · C plan and post their Instagram for the month - Your favorite part of a project:
A the visuals · B the system that runs on its own · C the conversation and the community - On your phone, you spend the most time:
A saving beautiful things · B organizing notes, lists and apps · C watching what works on Instagram or TikTok - Which sounds most fun:
A turning a phone photo into a magazine shot · B building a follow-up email that books appointments · C writing a caption that gets people talking - How you like to work:
A in focused bursts, project by project · B set it up once, check in monthly · C a little every day - The compliment you'd love most:
A "That looks amazing." · B "You saved me hours." · C "People are finally finding us."
Mostly A: Creative AI studio. Mostly B: AI marketing. Mostly C: Social media management. A tie? Pick the one you'd happily do for a friend this week, for free.
Read my About Me doc: [paste it, or say "use the About Me doc in this project"]. I'm choosing between three AI businesses: 1. Creative AI studio: AI product photos, brand visuals and short videos for local businesses 2. AI marketing: setting up content, email and follow-up tools for small businesses 3. Social media management: running Instagram and TikTok for businesses with AI's help My quiz result was mostly [A, B or C]. Based on my skills, my schedule and what I enjoy, which fits me best? Give me your pick, two reasons, and the one thing that might make it hard for me. Then list 10 types of businesses in [your town, or "online"] that could be my first customers, and where I'd find them.
Done for today when: you've written your path at the top of your About Me doc.
One offer. One sentence.
You don't need a menu of services. You need one clear offer that a busy business owner understands the first time they read it.
The one-sentence offer:
I help [who] get [result] with [what you do], in [how long].
Starter offers by path (adjust the numbers to fit your hours):
- Creative AI studio: "A product photo set: [10] styled images made from your phone photos, delivered in [5] days."
- AI marketing: "A follow-up setup: a welcome email series and a review request, built in your tools in [2] weeks."
- Social media management: "Monthly social: [12] posts a month on Instagram, planned, designed and scheduled."
Setting your price. No guessing, and no promises about what you'll earn. Just math:
- Count every hour the offer takes, including messages, edits and setup.
- Decide your hourly floor: the least an hour of your time needs to be worth after taxes, tools and anything you pay for so you can work.
- Hours × hourly floor = your minimum. Never go below it.
- Look at what similar services cost in your area or online, and what the result is worth to the client. Price between your minimum and that.
Founding client price. It's fine to offer a lower price to your first [3] clients in exchange for a testimonial. Say so clearly, and write down the date you'll raise it.
Use my About Me doc. My business path is [your path]. Help me build my first offer: 1. Ask me 3 questions about who I want to serve and how much time I have. 2. Give me 3 offer ideas a small business owner would understand in one sentence. For each: what's included, how many hours it would take me, and the typical price range for similar services in [your area, or "online"]. 3. For the one I pick, tell me what would make someone say no, and how to answer that inside the offer itself. 4. Write my final offer in this format: "I help [who] get [result] with [what I do], in [time]." Then add a "My Offer" section to my About Me doc.
Fill in:
[hours] hrs × $[floor] = $[minimum] → my price: $[ ]
Done for today when: you can say your offer out loud in one breath.
Look established on day one.
This is my favorite day, because it's where being a designer helps you most. AI can get you about eighty percent of the way to a good-looking brand. Your eye does the last twenty.
Start with the name. Before you name your business, answer three questions: who it's for, how they should feel, and what they should remember. A good name is easy to spell after hearing it once and still works if you grow. Check the domain and the Instagram handle yourself before you fall in love.
Then the look. My five rules for making a DIY brand look expensive:
- Two fonts, max.
- One accent color, used rarely.
- More empty space than you think. Crowded looks cheap.
- The same photo style everywhere. Same light, same mood.
- Ask AI to critique your design like a creative director.
Put everything into Canva's Brand Kit (logo, colors, fonts) so every post you make matches.
Use my About Me doc and my offer. Before suggesting names, answer: - What do my customers feel before they work with me, and after? Then give me 20 business names that sound like the "after" feeling. Mix my own name ([your name]), invented words and simple descriptive names. For your top 5, tell me: is it easy to spell after hearing it once, does it still work if I grow beyond [your first offer], and does it sound like a well-known brand I should avoid?
Write a short brand brief for [business name]: who it's for, how they should feel, and three words for the brand. Then give me: - a palette of 4 colors with hex codes: one dark, one light, one neutral, and one accent I'll use sparingly - 3 font pairings that are free in Canva (one heading font, one body font), and which one you'd pick and why - my photo style in one sentence (light, setting, mood) so every image matches - 3 simple logo directions to try in Canva, described in words
Act like a creative director. I'm attaching my logo and a sample post for [business name]. My brand brief: [paste brief]. Be honest. What looks generic or amateur, and what are the three changes that would make it look more expensive?
Done for today when: your name, colors, fonts and logo are saved in Canva's Brand Kit.
You need one good page, not ten.
Your first website doesn't need a blog, a shop or ten pages. It needs one page that tells the right person what you do and gives them one button to press.
The one-page outline:
- Headline. What you do and who it's for, in under 10 words.
- The problem. What your customer is dealing with, in their words.
- Your offer. What's included and the price (or "starting at").
- Three reasons. Why you, why now.
- How it works. Three simple steps.
- About you. Short, warm, with a real photo.
- One button. Book a call or book now, linked to your free booking page.
Where to build it:. Any simple template works. Pick one with lots of space and swap in your fonts and colors from Day 4.
The designer part most people skip: one font pair, one accent color, lots of space, and one button repeated at the top and bottom.
Use my About Me doc. Write a one-page website for [business name]. My offer: [paste your offer]. Sections, in this order: 1. Headline (under 10 words) and one line under it that says who it's for 2. The problem my customer has, in their own words 3. My offer: what's included and the price 4. Three reasons to work with me 5. How it works, in 3 steps 6. A short, warm About Me 7. One button: [Book a call / Book now] Write in my voice. Short sentences. No hype words. Give me 2 headline options. Then make the whole page skimmable on a phone.
Done for today when: your page is live and your booking button works. Test it from your phone.
Three posts that open the door.
Before you post, set up your profile: your name, your brand photo or logo, a bio that says who you help and what they get, and your page link.
Then post these three, in this order:
- Say hello. Who you are, what you started and who it's for. Personal and warm. This is the post your friends will share.
- Show it first. Lead with the result. A before and after, a sample you made, or a quick look at your process. People believe what they can see.
- Teach one thing. One useful tip your ideal customer can use today. This is how strangers start to trust you.
Every post ends with one clear next step: comment a word, send a message, or book a call.
Use my About Me doc and my offer. Help me write my first 3 posts for [Instagram / Facebook / TikTok]. Post 1: I introduce myself and my new business. Personal, warm, and clear about who it's for. Post 2: I show my work. Here's what I made: [describe your sample, before and after, or concept]. Post 3: I teach one tip that [your ideal customer] can use today. For each post give me: - a first-line hook under 8 words - the caption, under 120 words - one clear call to action - what the photo or video should show
Write 5 Instagram bios for [business name]. Who I help: [who]. What they get: [result]. Under 150 characters each, in my voice, ending with one next step that points to my link.
Done for today when: your profile is set up and post 1 is live. Schedule the other two for later this week.
Five conversations. That's the whole goal.
Not five sales. Five conversations. Your first client almost always comes from someone who knows you, or knows someone who does.
Make your list of 10. Friends with businesses, local shops you already love, past coworkers, people in your groups and communities. Write one detail about each. Then message five today.
SCRIPT 1: Someone you know
``` Hi [name], I have some news. I just started [business name]. I help [who] get [result]. I'm taking my first [3] clients now. Do you know anyone who could use this? An introduction would mean a lot. ```
SCRIPT 2: A business you love
``` Hi [name], I've been a customer at [business] for [how long] and I love [one specific thing]. I just started helping businesses with [what you do], and I made a quick sample of what that could look like for you. Would you like to see it? Totally fine if not. ```
SCRIPT 3: The follow-up (4 days later)
``` Hi [name], floating this back up in case it got buried. No pressure at all. If you'd like to see it, I can send it over or walk you through it in 15 minutes. ```
Use my About Me doc and my offer. I'm ready for my first 5 conversations. Here are the 5 people or businesses: [for each one: name, how I know them, and one detail about them or their business]. For each one, write a message under 70 words. Warm and direct, mention something specific about them, and end with an easy question. No pressure, no hype. Then write one short follow-up I can send 4 days later if I don't hear back.
Done for today when: five messages are sent and each one has a follow-up date on your calendar.
You did it. Seven days ago this was an idea. Now you have an offer, a name, a look, a page, three posts and five conversations going. Keep going one small step at a time.
