Every brand project I do starts with the same three files. Keep all three in one Claude project, and every caption, page and post starts on-brand.
File one: voice
How the brand talks, the words it uses, and the words it never does.
File two: visuals
Colors, fonts, logo rules. One page.
File three: the client
Who they serve, what they sell, and what makes them different.
The brand consistency checklist
- Your name is spelled and styled the same everywhere
- Your bio, website headline and LinkedIn say the same thing about what you do
- The same profile photo or logo on every platform
- The same two fonts on your site, posts and documents
- Your colors use the exact hex codes, every time
- One call to action everywhere: book a call, shop, or join
- Every link works and goes where it should
- Your highlights, banner and website photos look like one brand
- Your email signature matches your site
- Old posts that no longer fit are archived
Find where your platforms disagree
Here is my Instagram bio: [paste]. Here is my website headline: [paste]. Here is my LinkedIn headline: [paste]. Tell me where these disagree about who I help, what I do and how I sound. Then write one version for each platform that says the same thing at the right length.
Draft file one
Help me write File One: my brand voice. Ask me 5 questions, one at a time, about how my business talks. Then write a one-page voice guide I can save in a Claude project.
Your IRL coolness should match your online presence. Set it up once and feel put-together EVERYWHERE.