Ever wonder why some brands feel expensive before you read a single word? It's the style. I pick the feeling first. Then the logo has a home.
Cream
#EFE7D8
#EFE7D8
Forest
#23392E
#23392E
Camel
#A8825A
#A8825A
Ink
#1F1B17
#1F1B17
Old money luxe It whispers expensive.
- Headlines
- Cormorant Garamond
- Body
- Lato
Boutiques, med spas, interior designers, anything with a price that should feel worth it.
Paper
#F5F4F0
#F5F4F0
Ink
#141414
#141414
Stone
#8C8780
#8C8780
Fog
#DEDBD5
#DEDBD5
Editorial minimal Very magazine.
- Headlines
- Inter Bold
- Body
- Inter Regular
Photographers, architects, consultants, portfolios. One clean font, lots of space.
Tomato
#E2462F
#E2462F
Butter
#F4D35E
#F4D35E
Ink
#1A1A1A
#1A1A1A
Cream
#FBF6EC
#FBF6EC
Bold It walks into the room first.
- Headlines
- Archivo Black
- Body
- Inter
Coffee shops, fitness studios, kids brands, anything that needs to be seen from across the street.
Pick a direction for any client
My client is [word], [word], [word]. Suggest one design direction for their brand: a name for the style, a 4-color palette with hex codes, and a headline and body font pairing. Explain each choice in one line.
Same mark every time… and three completely different feelings. Your next project is going to look SO good.