Before you spend a dime on a new logo… you need a brand system. It's the one page that makes everything you post, print and publish look like it came from the same business.
The five pieces
Four brand colors with exact hex codes. One leads, one supports, one neutral, one accent.
Two fonts that go together. One for headlines, one for everything else. Both free in Canva.
Where your logo goes, how much space it gets, and the versions for light and dark backgrounds.
The words you always use, and the ones you never do.
How your posts look: layouts, photo style, and where the text sits.
Get the skill
I turned my process into a Claude skill. It asks about your business, builds each piece with you, then puts everything on one page.
On your computer, go to Settings, then Capabilities.
Find Skills and upload the zip file. Leave it zipped.
Start a new chat and type: Build my brand system.
Help me build a simple brand system for my business. Ask me one question at a time about who I help, what I sell, and three words for how I want people to feel. Then give me: 4 brand colors with hex codes and the job of each one, a headline font and a body font that are free in Canva, 5 logo rules, a voice guide with 5 words I always use and 5 I never use, and 3 rules for how my posts should look. Put it all on one page I can save.
One page, and everything you make finally matches.